The Day of Giving, Next Gen: Why It Matters with Jason George

Nov 5, 2025

Jason George, Chief Development Officer for Vineyard USA, discusses transformative giving initiatives with a focus on the Day of Giving. He reveals strategies like the FreeWill partnership, which simplifies estate planning for congregations. Jason shares impressive metrics from last year, highlighting $294,000 raised, and future goals aimed at youth resources. He emphasizes the importance of expanding pastoral views on generosity, encouraging deeper conversations about wealth and stewardship within the church community.

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ADVICE

Make Wills And Asset Giving Easy

Use FreeWill's partnership to help congregants create legally vetted wills and give asset gifts like stock or crypto.
Encourage your church to promote the branded site during campaigns to unlock legacy giving and smart gifts without fees.

INSIGHT

Day Of Giving Scales Leadership Training

Vineyard USA's Day of Giving last year funded leadership training and VLE expansion across many small churches.
Targeted national giving can scale training resources that local churches can't produce alone.

ANECDOTE

Iowa Church's Successful Will Campaign

A small Iowa church ran a short FreeWill campaign and received 33 will requests estimating $2.4M in bequests.
The average bequest from that campaign was about $72,000 per person.

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In this episode of We Are Vineyard, Jay and Jason George talk about the gift of generosity, the responsibility of stewardship, and the discipleship opportunities available in this conversation. They also discuss some practical matters such as wills and legacy giving, the outcomes of last year’s Day of Giving, and the goals and focus of this year’s Day of Giving. Jason George is the Chief Development Officer for Vineyard USA. Jason was born in Toledo, Ohio, but considers himself a Columbus kid because that’s where he survived & sometimes thrived during middle school & high school. Deciding to stay in Columbus, he earned a B.A. in Journalism from The Ohio State University, and also met Jesus. That decision has shaped all of Jason’s life since. Following Christ led him to full-time vocational ministry for 14 years after graduation. That time included serving on a staff with a local Central Ohio church for two years and then 12 years between two parachurch organizations. Along the way, he also graduated from the Vineyard Leadership Institute (VLI). During his time in ministry, he spent 5 years in Central Asia focusing on bringing the Gospel to local communities so that churches could be raised up. Jason believes living and serving overseas transformed much of his understanding of what it means to live with a Kingdom mindset. After returning from his last stint overseas in 2015 Jason went through a very difficult season of change and needed growth. That’s when he found his current church home, Delaware City Vineyard (in Delaware, Ohio), and learned how to transfer that Kingdom paradigm, along with his skills, to a career in fundraising. He started that new phase of his career as an Associate Director of Leadership Annual Giving at the Ohio State University Wexner Medical Center before becoming a Development Officer with Kenyon College. Jason feels that all his experience in ministry and educational fundraising has uniquely equipped him for this role to help support the vision of Vineyard USA to see more churches planted that “Embrace the Kingdom and engage the world.” Jason is married to Jill and has 4 kids – Vera, Jonah, Seva & Coen. They keep life busy, full, and mostly fun. Lately, their goal together as a family is to choose to cultivate a posture of learning, laughing, and loving… not necessarily in that order. Show Notes: Day of Giving 2025 Day of Giving Media Kit Vineyard Leadership Essentials Sign up for the VUSA Monthly