The New Statesman | UK politics and culture
How to protect elections in the age of AI | Sponsored
Mar 4, 2025
Stefanie Valdés-Scott, Head of Policy and Government Relations EMEA at Adobe, brings her expertise on AI's impact on creativity and misinformation. She is joined by Henry Ajder, a deepfake expert, who delves into the dual nature of generative AI—its potential to boost creativity while also fueling misinformation. The conversation highlights the urgent need for ethical regulation, collective responsibility in combating misinformation, and innovative initiatives like Adobe's Content Authenticity Initiative to ensure a trustworthy digital environment.
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Quick takeaways
- Generative AI poses risks of misinformation through deepfakes, impacting public trust by misleading narratives in political contexts.
- Collaboration between tech companies, governments, and educational institutions is essential for creating a trustworthy digital ecosystem and effective regulation of AI.
Deep dives
The Dual Nature of Generative AI
Generative AI presents both significant creative opportunities and risks, particularly with its potential for misinformation. With user-friendly tools, individuals can quickly create content, including deepfakes, which often lead to misleading narratives and confusion. The issue of deepfakes has become relevant in political contexts, where manipulated videos of public figures have circulated, impacting public trust in government and information. Recognizing these dangers is crucial, as falling for deepfakes can lead to broader skepticism about genuine digital content.
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