The New Statesman | UK politics and culture

How can we trust what we see online? | Sponsored

Feb 11, 2025

Stefanie Valdés-Scott, Head of Policy and Government Relations EMEA at Adobe, brings her expertise on AI's impact on creativity and misinformation. She is joined by Henry Ajder, a deepfake expert, who delves into the dual nature of generative AI—its potential to boost creativity while also fueling misinformation. The conversation highlights the urgent need for ethical regulation, collective responsibility in combating misinformation, and innovative initiatives like Adobe's Content Authenticity Initiative to ensure a trustworthy digital environment.

20:04

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Episode guests

Henry Ajder

Stefanie Valdés-Scott

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Episode notes

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Quick takeaways

Generative AI poses risks of misinformation through deepfakes, impacting public trust by misleading narratives in political contexts.

Collaboration between tech companies, governments, and educational institutions is essential for creating a trustworthy digital ecosystem and effective regulation of AI.

Deep dives

The Dual Nature of Generative AI

Generative AI presents both significant creative opportunities and risks, particularly with its potential for misinformation. With user-friendly tools, individuals can quickly create content, including deepfakes, which often lead to misleading narratives and confusion. The issue of deepfakes has become relevant in political contexts, where manipulated videos of public figures have circulated, impacting public trust in government and information. Recognizing these dangers is crucial, as falling for deepfakes can lead to broader skepticism about genuine digital content.

Intro

3min

Trust and Safety in the Age of AI

9min

Navigating Copyright and AI: A Regulatory Approach

2min

Balancing Innovation and Creative Protections in AI Development

2min

Navigating AI Ethics and Innovation

4min

The rapid rise of generative AI has revolutionised creativity while also raising significant challenges.

The rapid rise of generative AI has revolutionised creativity while also raising significant challenges. In this episode, we explore how responsible innovation can reduce misinformation's impact and protect creators.

Host Jon Bernstein is joined by Adobe’s Head of Policy and Government Relations EMEA Stefanie Valdés-Scott, Vale of Glamorgan MP Kanishka Narayan and AI and deepfake expert Henry Ajder.

Our panel discusses the balance between risk and opportunity in AI development, as well as how to approach AI innovation ethically. They talk about how government, industry and creators might work together to create a safer, more reliable digital landscape and address the impact new AI copyright laws might have.

Learn how government policies and industry initiatives like the Adobe-led Content Authenticity Initiative are fostering innovation and building a more trustworthy and transparent digital ecosystem.

Hosted on Acast. See acast.com/privacy for more information.

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