After analyzing 300,000 cold emails, we debunked one of sales’ greatest mysteries — and unlocked a strategy to DOUBLE the amount of meetings you book. Here's a hint: The CTA (call to action) you use at the end of your email, matters more than you think. And according to the data, there's one cold email CTA that reigns supreme. Ready to craft the perfect cold email? Tune in to the episode.

43 Highly effective email CTAs: https://gongh.it/43-ctas-gong-asp

Key Takeaways:

00:53 - What is the most effective CTA?

03:54 - The answer from Gong Labs data

07:27 - Why asking for a meeting too early is risky

08:02 - Does the answer change depending on the stage?

08:49 - Do online calendars impact the ask?

If you missed the Opinions portion of this podcast (aka the first half of the episode), you can listen here: https://link.chtbl.com/PWHzpEQ7

Want to explore Revenue Intelligence for your org? It starts here:

43 Highly effective email CTAs: https://gongh.it/43-ctas-gong-asp

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Bryan Neale: https://www.linkedin.com/in/bryanneale/

Connect with Bill Caskey: https://www.linkedin.com/in/billcaskey/

Opinions vs Reality: Which CTAs book more meetings?