minor details 77 - Dan Grossman part 2
Nov 18, 2019
Dan Grossman, Associate Design Director at Smart Design, shares his multifaceted design journey, from large firms like Lifetime Brands to the dynamic environment at Bark. He dives into innovation in the Direct-to-Consumer space, balancing creativity with legal complexities. Grossman also highlights the importance of empathy and teamwork in design, drawing parallels to sports. Additionally, he discusses the unique challenge of creating pet toys that embrace destruction, emphasizing growth and diversity in design methodologies.
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Value of Mentorship and Networking
- Seek and build relationships with mentors early in your career to gain influence and direction.
- Cultivating a network of supportive friends and colleagues can greatly impact your professional growth.
Competitive Design Environments
- Intense internal competition at design firms demands greater detail and precision in sketches.
- Such pressure pushes designers to step up and refine their craft at a granular level.
Career Pivot to Martha Stewart
- Dan accepted a job at Martha Stewart after initial reluctance based on strong encouragement from mentors.
- That decision became the most impactful career move, broadening his design perspective significantly.
