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This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

05:52 Welcome / background

10:20 PR model ten years ago, shifting from publications to playlists

15:55 What PR is and what a publicist does

25:21 Evolution of press rates and artist feedback

31:24 Relationship with fashion and music publication Lady Gun

41:58 Pay-to-play PR model

47:03 What is the point of music press right now?

53:21 Purple Bite’s business model

01:05:03 How Purple Bite guarantees placements

01:09:50 What it means to make it in the New Music Business

Subscribe to The New Music Business: https://aristake.com/nmb

Watch more discussions like this: https://bit.ly/3LavMpa

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Connect with Ari Herstand:

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Connect with Mikel Corrente:

Website: http://purplebite.com

Instagram: https://instagram.com/mikelcorrente

TikTok: https://.tiktok.com/@mikelcorrente

Twitter: https://twitter.com/MikelCorrente

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

#MusicPR #MusicPress #MusicMarketing

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