The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

MEDMEN Live: The Truth About AI and MEDDPICC 👀

Sep 18, 2025
Hosts dive into the intersection of MEDDPICC and AI, emphasizing that while AI can streamline research, it shouldn't replace human crafting. They discuss how buyers increasingly rely on AI but value personalized insights and unique perspectives from sales professionals. The conversation highlights AI’s role as a supportive tool rather than a crutch, pointing out that overreliance can diminish essential sales skills. Ultimately, they advocate for integrating AI with human preparation to enhance the overall buying experience.
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INSIGHT

AI Is A Junior Analyst, Not A Replacement

  • AI acts like a junior analyst: useful for research but insufficient alone for critical meetings.
  • Real sales credibility comes from doing the hard preparatory thinking yourself.
ADVICE

Prepare Deeply To Build Credibility

  • Do the hard yards: prepare deeply so you can create an original point of view for the customer.
  • Use that preparation to demonstrate credibility that AI cannot borrow or invent.
INSIGHT

Human Craft Still Defines Great Buying Experiences

  • Buyers still value human craft in the buying experience even as AI helps efficiency.
  • Overreliance on AI can make you appear lazy and erode selling skill over time.
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