Sonny Digital: $100k Samples On New Album, Favorite Plugins & Synths, New Wave For Producers
Nov 15, 2023
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Sonny Digital, a music producer and artist known for his work with Future, 2 Chainz, and Gucci Mane, discusses the challenges of clearing samples, favorite plugins and synths, collaboration with other creatives, and advice for producers. They also touch on the influence of Kanye West, the rise and fall of Vine, the need for digital signatures for producers, and the potential of a producer union in the music industry. Additionally, they emphasize the importance of creativity and not overthinking the music production process.
Sonny Digital encourages producers to explore different avenues, including trying their hand at vocals.
Clearing samples for an album can be costly, so Sonny Digital suggests alternatives like using interpolations or remaking samples.
Producers should focus on creating engaging content that showcases their personality and talents to resonate with audiences.
Sonny Digital encourages listeners to be open-minded and experiment with different sounds and genres in their music.
Deep dives
The Transition from Producer to Artist
In this episode, Sonny Digital discusses his journey from being a producer to becoming an artist. He talks about how he started focusing more on rap after getting tired of just making beats. Sonny also mentions the influence of artists like Kanye West on his career and how he identifies with their creative approach. He emphasizes the importance of expanding one's craft and encourages other producers to explore different avenues, including trying their hand at vocals.
Clearing Samples and the Challenges
Sonny Digital shares the challenges he faced in clearing samples for his album. He mentions the high costs involved in getting samples cleared and the alternatives he explored, such as using interpolations or remaking the samples. Sonny also highlights the importance of working with a label and having a budget to facilitate the clearance process.
The Importance of Content Creation
Sonny Digital discusses the importance of content creation in the current era. He acknowledges the impact of social media platforms like TikTok and emphasizes the need for producers to create engaging content that showcases their personality and talents. Sonny also recognizes the shift towards content-driven consumption and encourages producers to find their niche and consistently create content that resonates with audiences.
Embracing Different Sounds and Genres
Sonny Digital talks about his experimentation with different sounds and genres in his music. He mentions his interest in alternative music and names artists like Tame Impala and Blood Orange as influences. Sonny appreciates artists who are willing to explore different creative routes and encourages listeners to be open-minded when it comes to music that challenges traditional genre boundaries.
Importance of Digital Signing and Sound Selection
The podcast episode discusses the importance of digital signing of contracts and the role of sound selection in music production. The speaker highlights the need for a shift towards digital signing to streamline the process and eliminate the need for physical paperwork. They also stress the significance of selecting high-quality sounds and utilizing various tools and resources available in the industry. The episode emphasizes the importance of finding unique and distinctive sounds that resonate with listeners.
The Evolution of Music Videos and Trap Beats
In this segment, the podcast explores the evolving landscape of music videos and trap beats. The speaker suggests that high-quality, lavish music videos may be overrated in today's industry. Instead, they argue that raw and authentic videos resonate more with viewers. They also discuss the rise of trap beats and how they have evolved over time, expressing their personal preference for catchy, energetic trap beats over darker lyrical content.
The Need for a Producer Union and Dealing with Sample Worry
The episode delves into the idea of a producer union and the potential benefits it could bring to the industry. The speaker emphasizes the need for unity among producers and the challenges of getting everyone on board. They also touch on the topic of sample worry, advising producers to focus on the creative process and not be overly concerned about the samples they use. The importance of digital sample digging and expanding one's toolkit is highlighted as a way to enhance creativity and produce better beats.
Sonny Digital interview ProducerGrind Podcast # 141
We discuss new Dolores Son album, the price of clearing samples, advice to producers, favorite plugins & synths for making beats in FL Studio & MPC.
🔥🎹 (Free Download) DOLORES Sample Pack - Inspired by Sonny Digital's new album
https://prodgrnd.com/dolores
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