How to communicate effectively by telling data stories

Interview with Kat Greenbrook

Storytelling allows businesses to better understand insight.

Data visualization is a great tool to help share, or tell a story, but relies on the story being written first. Improved data communication comes from combining good visualization with a well-written narrative.

At storytelling with data, the goal is to rid the world of ineffective graphs and help people elegantly communicate with data. They aim to bring data to life and use it to tell a story to an audience, with a focus on simplicity and ease of interpretation. They believe everyone can inspire positive change through the stories they tell with data.

There's a lot to learn to be a good data storyteller.

Today, I’m talking with Kat about:

• What do you understand by storytelling with data?
• Why is it important?
• Which role should statisticians play?
• What skills do statisticians need for this?
• Where to learn these skills?