Evolving Money Rebuilding the Creator Economy
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Dec 17, 2024 Jesse Pollack, VP of engineering at Coinbase and creator of Base, discusses the transformative potential of blockchain in the creator economy. He highlights how this technology can empower creators to regain ownership of their content and set their own revenue models, challenging traditional publishers. Pollack explores the historical context of copyright and its monopolistic implications, while also examining innovative on-chain platforms that deepen creator-fan relationships and foster community-driven content. It's a deep dive into reshaping how creators interact with their audiences.
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Viral Dance Video Example
- A dancer's viral dance video benefits the platform more than the dancer.
- The platform controls distribution and monetization, highlighting the creator's limited control.
Historical Power Imbalance
- Historically, publishers like the Stationers' Company held a monopoly over creative works.
- Copyright law intended to empower creators, but publishers found ways to maintain control.
Online Platform Power Dynamics
- Online platforms replicate the historical power dynamic, limiting creators' control and earnings.
- Jesse Pollack emphasizes the need for better tools and platforms that prioritize creators.