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Evolving Money
Rebuilding the Creator Economy
Dec 17, 2024
Jesse Pollack, VP of engineering at Coinbase and creator of Base, discusses the transformative potential of blockchain in the creator economy. He highlights how this technology can empower creators to regain ownership of their content and set their own revenue models, challenging traditional publishers. Pollack explores the historical context of copyright and its monopolistic implications, while also examining innovative on-chain platforms that deepen creator-fan relationships and foster community-driven content. It's a deep dive into reshaping how creators interact with their audiences.
18:06
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Quick takeaways
- Blockchain technology allows creators to gain ownership and control over their content, disrupting the traditional monetization models imposed by platforms.
- Successful on-chain applications demonstrate the potential for fostering community engagement and direct relationships between creators and their audiences.
Deep dives
The Power Dynamics of Content Creation
Content creators often find themselves at the mercy of dominant social media platforms that control distribution and monetization of their work. A typical scenario involves a creator posting a viral video, only to see the platform reaping most of the financial benefits and dictating the terms of engagement. This imbalance points to a longstanding issue where creators lack control over their intellectual property and earnings. The discussion raises the question of whether technology can shift this landscape, allowing creators to establish direct relationships with their audience and retain greater ownership of their content.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode