Singletrack How Cocodona Is Changing Ultrarunning Forever (Long Run Archives #26)
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May 14, 2025 Jeff Colt, an ultrarunner and outdoor enthusiast, shares his rich insights on the transformative Cocodona 250 race. The discussion highlights how this event reshapes ultrarunning dynamics, particularly through media influence and evolving athlete experiences. They explore the emerging concept of brand-funded teams and speculate on future race formats. Colt also recounts personal challenges faced during ultrarunning, emphasizing the mental resilience required. In a lighthearted twist, they dive into naming trends in the growing ultrarunning culture.
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Cocodona's Impact on Athlete Branding
- Cocodona's media reach grew runner followers exponentially beyond traditional events.
- Emerging exotic races offer larger platform and brand marketing impact than established marquee ultras.
Cocodona's Broader Media Reach
- Cocodona 250 media reached unexpected audiences like cycling classes in Maine.
- The race's content flooded social media, revealing the sport's expanding popularity.
Use Positivity For Racing Edge
- Always enter and exit aid stations appearing strong and positive.
- This prevents competitors' crews from spotting your weakness and demoralizing you.