New Challenges for Digital Agencies | Heather Physioc & Kevin Gibbons

AI is transforming how agencies operate - but what does that mean for SEO professionals?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down.

This is the 4th episode of: • The Search Session - Podcast

Here's what you'll learn in this episode:

(00:24) Meet Our Guests: Heather Physioc & Kevin Gibbons

(02:20) AI - Challenge or Opportunity for Agencies?

(13:54) How Clients are Reacting to AI in Search

(27:00) How Agencies Are Adapting to AI Without Losing Their Edge

(31:42) AI vs. Human Creativity: Finding the Right Balance

(36:00) The Future of Search: Personalization, Branding, and the Next Big Shift

(41:28) COVID’s Impact on Digital Agencies

(49:44) Retaining Excellence in Agencies

(56:14) The Proust Questionnaire

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Where to find Heather Physioc

LinkedIn: https://www.linkedin.com/in/heatherphysioc/

X: https://x.com/HeatherPhysioc

Website: http://www.vml.com

Where to find Kevin Gibbons

LinkedIn: https://www.linkedin.com/in/kevingibbons

X: https://x.com/kevgibbo

Website: https://resignal.com

Where to find Gianluca Fiorelli

Linkedin: / gianlucafiorelli

X: https://x.com/gfiorelli1

Bluesky: https://bsky.app/profile/gfiorelli1.b...

Website: https://iloveseo.net/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

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Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking