

New Challenges for Digital Agencies | Heather Physioc & Kevin Gibbons
AI is transforming how agencies operate - but what does that mean for SEO professionals?
In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down.
This is the 4th episode of: • The Search Session - Podcast
Here's what you'll learn in this episode:
(00:24) Meet Our Guests: Heather Physioc & Kevin Gibbons
(02:20) AI - Challenge or Opportunity for Agencies?
(13:54) How Clients are Reacting to AI in Search
(27:00) How Agencies Are Adapting to AI Without Losing Their Edge
(31:42) AI vs. Human Creativity: Finding the Right Balance
(36:00) The Future of Search: Personalization, Branding, and the Next Big Shift
(41:28) COVID’s Impact on Digital Agencies
(49:44) Retaining Excellence in Agencies
(56:14) The Proust Questionnaire
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Where to find Heather Physioc
LinkedIn: https://www.linkedin.com/in/heatherphysioc/
X: https://x.com/HeatherPhysioc
Website: http://www.vml.com
Where to find Kevin Gibbons
LinkedIn: https://www.linkedin.com/in/kevingibbons
X: https://x.com/kevgibbo
Website: https://resignal.com
Where to find Gianluca Fiorelli
Linkedin: / gianlucafiorelli
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.b...
Website: https://iloveseo.net/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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