On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther, a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through crowdfunding.

Managing inventory levels is a perpetual puzzle for businesses dealing in physical products. Have too much and the costs eat into your profits. Too little and you risk being sold out and losing orders to the competition. Solving this problem through timely funding allows businesses to reap the benefits of placing bulk orders, being in control of their inventory, and ultimately boosting profits.

Kickfurther has innovated the way businesses can raise this crucial working capital, and it is through crowdfunding. Investors on their platform can fund inventory that will eventually be sold to someone else, and earn a commission along the way. This model offers a different and often quicker way for businesses to fund working capital.

In this episode, Kunle and Sean talk about using crowdfunding to fund your inventory. You will get to hear about the challenges businesses face with Cash Flow and Conversion cycles, and how crowdfunding could be a great way to raise working capital. This is a great episode for business owners and anyone interested in alternate sources of capital.

-----------

SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.