An insiders perspective on the 1st SuperApp, Kevin Shimota

Description: Mini-programs and the ecosystem design of WeChat, are unique. We discuss these and other differentiations of the WeChat journey (which continues) with Kevin through several examples and juxtapositions to the Western apps and BigTech companies. 


Are SuperApps going to make it in other parts of the world? 

Kevin Shimota was the global head of marketing and partnerships at WeChat (2016-2019) and has just published a book on this topic. 

The world envies the business model that was born in China and baptized SuperApp in the West. In this episode, we also touch upon Tencent`s strengths that WeChat continues to leverage. 


Mentions: Ron Shevlin`s Forbes `SuperApps aren`t going to make it in the US` article https://www.forbes.com/sites/ronshevlin/2022/08/01/super-apps-arent-going-to-make-it-in-the-united-states/?sh=5c6fcf1b2e7d

Kevin Shimota - https://www.linkedin.com/in/kevin-shimota-48277022/v

`The FirstSuperapp: Inside China's WeChat and the new digital revolution` by  - https://www.amazon.com/First-Superapp-Inside-digital-revolution/dp/9888769421/ref=sr_1_1?keywords=the+first+superapp&qid=1659435806&sr=8-1

Kevin Shimota is a leading specialist in digital products and platforms, having been a senior executive at WeChat (Tencent) with over a decade of experience in the industry. His ongoing work includes understanding innovations and trends coming out of Asia and how they will impact and adapt to the global community. Originally from Seattle, Kevin now lives in Sydney with his wife and dog.

Dr. Efi Pylarinou is the No.1 Global Woman Influencer in Finance & the Data conversation by Refinitiv, a Top Thought Leader by Onalytica, and a Top Digital Futurist, Linkedin and Twitter Voice, by Engatica.

A seasoned Wall Street professional & a recognized technology thought leader on innovation topics. Founder of Efi Pylarinou Advisory servicing Big Tech, Financial Services and Fintech clients. She strongly believes in building bridges between the old and the new economy. She shares her passion of content creation with her 190,000+ followers on Linkedin and 18,000+ on Twitter.  Join her on the social platforms https://linktr.ee/Efiglobal