Contractor Growth Network #42: The #1 Overlooked Social Media For Contractors (Pinterest)
May 27, 2019
25:47
Today in the studio, the boys are at it again and this time they are here to talk about the social media platform that contractors overlook the most, Pinterest. Don’t be scared of this bad boy. Pinterest can help bridge the gap between what is in your customer’s head and what gets put down on paper for their home project. If you want to satisfy your customer and in turn create a great referral for future business, then you need to hop on the Pinterest train. Stay tuned to learn how to use it, how to sell from it, and how you can leverage it to improve your business.
In this episode, we talk about…
- What the hell is Pinterest?
- What people are looking for when they scroll through Pinterest
- Different characteristics of the Pinterest platform
- How homeowners can create their vision board one piece at a time
- Ways that contractors can use Pinterest to get on the same page as the customer
- Benefits to the pre-qualification and phone sales processes
- Industries that probably won’t benefit from Pinterest
- Visual industries that can benefit from Pinterest
- Using Pinterest for educating and teaching purposes
- Creating possibilities to create future customers
Links to resources:
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