The Circuit Breaker
S2 E8 | Selling New Ideas
Feb 28, 2023
Bob and Greg discuss the challenges of selling new ideas and the importance of understanding context. They share a case where convincing failed and explain the tactical steps for selling a new idea. They emphasize the need for alignment between marketing, sales, and customer success. Greg highlights the importance of treating every conversation as an interview and understanding others' motivations.
25:36
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Quick takeaways
- Help people understand the bigger picture and the pushes for change to sell new ideas effectively.
- Selling ideas involves understanding others' perspective and aligning with their progress.
Deep dives
Understanding the Context and Pushes for Change
To sell new ideas effectively, it is crucial to help people understand the bigger picture and the pushes for change. Most people are creatures of habit and resist change. By articulating the context and the pushes for change, you can help others see the need for change and understand its importance.
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