

S2 E8 | Selling New Ideas
Feb 28, 2023
Bob and Greg discuss the challenges of selling new ideas and the importance of understanding context. They share a case where convincing failed and explain the tactical steps for selling a new idea. They emphasize the need for alignment between marketing, sales, and customer success. Greg highlights the importance of treating every conversation as an interview and understanding others' motivations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Convincing Others and Showing Progress
02:31 • 2min
Selling Ideas: Understanding Context and Pushing for Change
04:14 • 13min
Designing a Comprehensive Plan
17:08 • 1min
Implementing New Ideas and Monitoring Progress
18:38 • 4min
The Importance of Interviewing in Conversation
22:16 • 3min