In an effort to fight off a debilitating autoimmune disorder that struck him years ago, Kevin McCray turned to a strict Paleo diet free of gluten, refined sugars, and soy. It was a decision that would spark a truly inspirational and wildly successful entrepreneurial mission. The President and Co-founder of the healthy prepackaged meal company Kevin’s Natural Foods joins us to talk about how his clean-eating lifestyle took him from the hospital bed to spearheading a brand that can now be found in some of the largest retail stores across the country.

Tune in to learn:

The origins of Kevin’s Natural Foods (2:06)
How Kevin negotiates prices with suppliers (14:40)
Advice on getting a product into major retail stores (24:00)
The importance of fortifying a brand position (30:55)

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The Clean-Eating, Brand-Building Journey of Kevin’s Natural Foods