If you’re on a team responsible for a mature and beloved product, how do you decide what to build next? Paulo is a product manager at Sketch, and he joins Mark and Adam to talk about managing the ever-growing backlog of feature requests and how to balance that against long-term product vision. They also explore the evolution in the design tools market over the last ten years; Sketch’s company culture which values sustainable growth over KPIs and dark patterns; and the privilege and responsibility of working on a beloved tool.

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Show notes

• Paulo Pereira @paulozoom
• Sketch
• meditative YouTube: Primitive Technology, Ishitani Furniture
• XOXO, Build
• Sketch’s editor on Mac and viewer on web
• corner radius controls
• Foresight
• Artboard Templates
• Sketch pricing page
• KPIs
• dark patterns
• Sketch series A fundraise
• Sketch 3 (2014)
• Metamuse on calm companies
• ramen profitability
• GitHub’s pivot to venture funding (2012)