Grit

SVP and Head of Sales at AppsFlyer, Mar Brandt: Leadership Insights

Nov 16, 2020

45:04

Mar Brandt is a sales veteran and ad tech expert who has spent time at leading organizations including Experian, Sitecore, and most recently AppsFlyer. Mar is also a founding member and senior executive sponsor of Leadership Connections Women, an Experian Women's Network group.

In this episode of Go to Market Grit, Joubin and Mar discuss Mar’s sales evolution as a sales leader. They also explore what it's like to be a woman in sales and what it takes to be a leader in a competitive environment.

In this episode of Go to Market Grit, we cover:

Mar’s decision to leave Sitecore for AppsFlyer, a company that’s now valued at $1.6 billion.
AppsFlyer’s value proposition, and why customers use the company.
Why Mar chose to make the leap into sales leadership.
Mar’s perspective on Apple’s new identifier for advertisers (IDFA) update in iOS 14, and what’s next. Mar also explains how the new rule will impact consumers.
Why mobile advertising spend is skyrocketing right now.
Mar’s dedication to building leadership groups for women and empowering women in the workplace.
The motivational concept of “making failure your fuel.” Mar also talks about why she gives her team permission to fail.
The idea of leading from the bench, and being a supportive team player.
Championing each other.
Demanding the ball.
Mar’s definition of grit, and how her teams apply it.

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