Jordan is a serial founder, digital advertising and product designer that has a history of making digital viral hits. This time, he half-jokingly birthed a parody on the craziness of permissionless innovation in DeFi, ‘degen culture’ and the various food protocols of 2020.

In the process, he started a crazy community experiment in collectibles and NFT (Non Fungible Token) food farming, which raises questions about the role and responsibility of a founder, at the edge of Web 3.