Mo asks Jeff Berardi: Tell us about a business development story that you are particularly proud of.

Jeff has had a long and successful career, but his proudest business development story happened at the very beginning of the pandemic when he launched his own consulting practice.
Jeff had the training and the experience leading up to that moment, and the launch of his consulting practice simply became reaching out to his contacts and helping them figure things out.
Those initial relationships and just being valuable eventually turned into client work. Even when Jeff became busy with client work he made sure to stick to the business development habits that built those relationships.
Having the Snowball System to rely on was a big asset. The habits of business development combined with being helpful became the basis for Jeff’s consulting success.
When you experience the result of the process, you get more motivation to keep it going. Finding the time to continue business development activities once you become successful is challenging but vital to continued growth.
For Jeff, he made sure to put names and tasks in his calendar about following up. These became visual reminders that he couldn’t ignore and kept him on track. To-dos can always be kicked down the road, blocking off time is hard to ignore.

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