#331: Justine Palefsky and Tas Amina of Kindred, on Building an Intentional Co-Founder Partnership, Lessons from a Failed E-Blast, and Navigating an Unpredictable Market

Justine Palefsky and Tas Amina are the Co-Founders of Kindred, a members-only home swapping network that unlocks your ability to live a travel-rich lifestyle for a fraction of the cost of a hotel or AirBnb. By exchanging homes with people they trust, renters and owners alike are able to take advantage of remote-work flexibility and explore new destinations without breaking the bank.

Justine and Tas were both early-stage employees at Opendoor before deciding to start their own company during the pandemic.

• Kindred’s origin story

• How Justine and Tas decided to work together as co-founders and the “partnership charter”

• Launching during the pandemic

• Early customer acquisition failures and lessons

• Organic growth and refining their model

• Developing Kindred’s pricing and business model

• Fundraising for Kindred and their advice for founders

• Navigating an unpredictable market

• What’s next for Kindred

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