How to Build the Holy Grail of Marketing Strategy: Expert Insights from Greg Licciardi

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Greg Licciardi, a marketing expert from the Association of National Advertisers (ANA) and author of 'The Holy Grail of Marketing.' Greg shares his insights on the evolving role of AI in marketing, the inspiration behind his book, and practical lessons for marketers at every level. They discuss the importance of authenticity, customer connection, and how to leverage AI without losing the human touch. Greg also highlights successful case studies and provides valuable advice for new marketers entering the field.

ABOUT GREG:

Greg Licciardi received his MBA from Fordham University and his undergraduate degree from Rutgers University. He has been an Adjunct Professor of Marketing at Fordham and Seton Hall universities for the past ten years. As Vice President of Sponsorships and Partner Programs at the ANA, Association of National Advertisers, he consults with leading brands on how to elevate their marketing campaigns using the ANA's vast resources and events. He has also held senior leadership roles at American Express, Univision and Worth Media Group where he has won numerous awards.

KEY POINTS:

• Right message, right moment — Reach the right audience with the right message at the right time.
• Keep it human — Balance AI with authenticity and genuine connection.
• Relevance wins — Technology is powerful, but customer relevance drives real impact.

LINKS MENTIONED IN THE EPISODE: 

WEBSITE: www.holygrailofmarketing.com

LINKEDIN: linkedin.com/in/greglicciardi

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

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