

Episode 287: Fabletics Co-Founder and CEO Adam Goldenberg
Jul 8, 2025
Adam Goldenberg, co-founder and CEO of Fabletics, shares his entrepreneurial journey that began in high school and led to over $15 billion in sales. He dives into the importance of leadership, emotional intelligence, and team dynamics in business. Goldenberg discusses the art of effective decision-making and the power of authentic branding, especially through celebrity collaborations. He also emphasizes the future of e-commerce driven by AI for personalized customer experiences and encourages taking action to succeed, rather than succumbing to worries.
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Early Entrepreneurial Journey
- Adam Goldenberg started his first company at 16, offering free web hosting for gaming sites.
- He sold it at 18, becoming the youngest COO of a public company after joining Intermix Media.
Fearless Problem Solving
- Adopt an entrepreneurial mindset by embracing little fear of failure.
- Focus immediately on problem solving and pushing projects forward.
Know Yourself Deeply
- Gain self-awareness through tools like executive coaching.
- Knowing your strengths and weaknesses improves decision-making and leadership.