The Importance of Iteration

Nov 10, 2021

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INSIGHT

Embrace Iteration as Growth

Iteration is crucial and does not mean you made a mistake initially.
Starting from your gut feeling allows evolution and improvement over time.

ADVICE

Solve Real Problems First

Identify what specifically isn't working to guide your iteration.
Change should solve real problems to avoid endless reworking.

ADVICE

Prioritize High-Impact Changes

Prioritize changes that have the biggest impact on your goals.
Focus on what matters most to you and your audience first.

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Change is hard, especially when it comes to a business or project you’ve built from the ground up. So how do you know when it’s time to iterate on a side hustle? How do you iterate without losing your existing audience? And is it ok to reverse those plans when you suddenly realize that change isn’t always for the best?

When you’re solving a problem, it’s easy to feel overwhelmed and doubt the gut feeling that’s encouraging you. But making those tough decisions and moving away from what’s familiar doesn’t have to feel impossible.

In this episode, Charli and Haley share their experience with iteration as both professionals at ConvertKit and independent creators. They dive into real-life examples and discuss overcoming the dreaded decision fatigue. Here’s everything you need to know about making a change without losing yourself along the way.

“The beauty of iterating as a creator is that you can start anywhere. Start with what your gut says is the best direction and as you learn more information, as you get more experience, you can make changes from there and iterate as you go. And it means that you didn’t hold yourself back from starting.” ~ @charliprangley

Main takeaways

[07:59] When you’re thinking about an iteration, ask yourself what’s not working about your current process or project and make sure the change you’re about to make actually solves that problem.
[10:52] When you’re deciding what to iterate on, focus on the aspects of your business that are the most important to achieving your goal. Sometimes, that just means focusing on what’s most important to you as a creator.
[13:13] Always think future-forward. Don’t hold on to what’s worked in the past because it’s familiar. Fear of change should never limit what you can become.
[15:30] You can also iterate on process. An iteration doesn’t necessarily have to be visible to your audience. If it’s visible to you and it impacts how you feel about what you’re creating, then that is important, too.

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