Building Your Startup's PR Strategy with Lexington PR

#47: Suki Mulberg Altamirano  is the founder and CEO of Lexington Public Relations. She initially began doing PR in the beauty industry  at KENZO and Elizabeth Arden, but after a period of burnout, Suki decided to go independent and start her own company. In addition to Lexington PR, Suki is also a partner at PressReady, which works to provide newer companies and startups with the tools they need to craft their brand and begin DIY PR. 

In this episode we dive into: 

• The importance of PR and how your startup should start telling its story
• Establishing your value proposition and finding your target audience
• How to ensure your outreach messages are being read

Lexington PR Links: 

https://lexingtonpr.com/

Startup Savant Links: 

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