Planet MicroCap Podcast | MicroCap Investing Strategies Direct Digital Holdings (NASDAQ: DRCT): Leveraging Technology to Help Middle Market Companies Buy and Sell Media
My guest on the show today is Mark Walker, Chairman and CEO of Direct Digital Holdings (NASDAQ: DRCT).Direct Digital Holdings, owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties.
The company's subsidiaries Huddled Masses and Orange142 deliver services for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions manage approximately 90,000 clients monthly, generating over 100 billion impressions per month across display, CTV, in-app and other media channels. Direct Digital Holdings is the ninth black-owned company to go public in the U.S and was named a top minority-owned business by The Houston Business Journal.
Similar to last week's episode, I was also made aware of Direct Digital Holdings by Scott Weis from Semco Capital. Thank you, Scott! I invited Mark on today because I wanted to get a better understanding of the media buying (and selling) business, plus:- Defining middle market of advertisers; the company's target customer
- Looking at the competitive landscape for media buying and selling; and
- Understanding how Direct Digital Holdings serves both sides in the media placement transaction
Today's episode is sponsored by:
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