Building a D2C Agarbatti Brand & a Bio Materials Startup - Phool.Co ft Ankit Agarwal, Founder

On the episode today, we have with us  Ankit Agarwal, Founder of Phool.Co

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Did you know India produces 8 Million tonnes of Flower Waste that comes from Temples, Events and various other sources. And a lot of this waste lands up in rivers like Ganga, Yamuna and adds to the pollution.

This problem led to the birth of Phool, a brand that’s known for its natural agarbattis.

A D2C Brand on the face of it, a bio materials company underneath, this was a fascinating conversation with Ankit Agarwal, Co-Founder of Phool.Co.

Episode Outline: 
(03:01) - What led to identifying the problem of Temple Waste and birth of Phool
(07:26) - Initial Journey of Phool
(15:54) - Going ahead with the idea despite advice from Industry Experts
(32:08) - How the World Economic Forum Video came about. Lessons on Bootstrapping
(37:55) - Creating Fleather (Floral Leather)
(47:38) - Solving Waste Management by building sustainable businesses 
(50:12) - Value Chain of Temple Waste Recycling
(01:01:36) - How did Alia Bhatt become Phool's Brand Ambassador