Casey Shaw is a product designer who has played an important role in outdoor apparel design and fabrication through his work at Cloudveil, Arcteryx and Patagonia. There’s a good chance he has contributed directly or indirectly to one of your favourite pieces of outdoor apparel.

This episode is a wide-ranging conversation about how Casey approaches product design, how he thinks about innovation and the stories behind some of his favourite projects. He truly is a polymath and this conversation barely scratches the surface of his wide-ranging interests and skill sets. Here are just a few of the interesting topics he covers in this conversation:

* Why climbing is the best activity for testing apparel

* Tuning racing motorcycles & sound frequencies

* Designing for a very specific activity leads to better products in general

* Using cleverness (instead of money) to solve problems

* The story of creating the Atom LT for Arcteryx

* Working for Yvon Chouinard

* Designing the worlds best down parka

* Having a process for problem-solving

* Measuring is as important as making

* The theory of comfort

* Risk with discretion can be a tool

* Finding the sublime balance in life and innovation

The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/

KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.

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MARKED | Advent