From Soil to Skin: How Primally Pure is Redefining Natural Skincare with Founder Bethany McDaniel

Primally Pure is a skincare brand rooted in the principles of regenerative agriculture and natural wellness. Founded by Bethany McDaniel, a wife, mother, and wellness advocate, the brand was born out of her desire to create clean, effective skincare using ingredients straight from her family’s organic farm. Primally Pure embodies the belief that nature provides everything we need for truly healthy skin—no toxins, chemicals, or fillers required. Their handpicked, wildcrafted, and organic ingredients honor ancient wisdom and time-tested practices, delivering transformative results. With a deep commitment to the earth’s soil and your skin’s microbiome, Primally Pure fosters a grounded approach to beauty that prioritizes both health and sustainability. 

In this episode, Bethany also discusses:

• How a $500 side hustle grew into an 8-figure skincare empire
• Why natural deodorant became a game-changer—and non-negotiable
• Cutting through the "greenwashing" noise and what makes Primally Pure a true leader in clean beauty
• Crafting bold, boundary-pushing marketing campaigns that stand out

We hope you enjoy this episode and gain valuable insights into Bethany’s journey and the growth of Primally Pure. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Primally Pure at www.primallypure.com and on Instagram at @primallypure

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