Build For Better Build for Better - Evan Shapiro on Community
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Apr 18, 2024 Renowned media executive Evan Shapiro discusses transparency online, balancing authenticity and branding in the creator economy, democratizing industries, and the future platform ecosystem for creators. He also touches on subscription fatigue, admiration for skilled individuals, and frustrations with modern TV remotes.
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Public Health Announcement
- Evan Shapiro shared his cancer diagnosis publicly due to upcoming appearance changes and event absences.
- This transparency stemmed from his authentic online brand and the close relationship with his community.
Creator Economy's Value
- The creator economy is worth a quarter of a trillion dollars and projected to reach a trillion by the mid-2030s.
- Traditional media companies must leverage the creator economy or risk losing half their potential revenue.
Creator Economy Examples
- Mr. Beast's $100 million deal with Amazon exemplifies creators leveraging their communities for mainstream success.
- Creators like Trixie Mattel, with her diverse ventures, demonstrate the creator economy's power.