Amy Porterfield is an former corporate marketing expert turned entrepreneur and CEO of a $100 million business.

Through her best-selling courses and top-ranked marketing podcast Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs turn in their two weeks’ notice and trade burnout for freedom, income, and impact.

In this conversation, we dive into Amy’s early years as an entrepreneur. From failed course launches to her decision to take on a business partner and the eventual dissolution of that partnership. She discusses the challenges she faced, the lessons she learned, and the importance of finding your why and staying true to yourself.

Through it all, Amy's tenacity, determination, and authenticity shine through, leading to her continued success.

Topics include:

• Why humility and the willingness to learn from mistakes are essential traits for success as an entrepreneur
• How having a clear why and staying true to yourself can help you make decisions that align with your goals and values
• The behind the scenes of Amy’s different revenue streams, including her evergreen program, live launch program, membership, and affiliate deals

Episode Chapters:

00:00 Introduction 

04:13 Amy's Origin Story: From Childhood to Entrepreneurship

28:04 Taking on a Business Partner

32:02 The Dissolution of the Partnership and Finding Confidence

33:52 Navigating Grief and Building a Supportive Community

37:20 Diversifying Revenue Streams: Evergreen Programs, Live Launches, and Memberships

44:09 Strategies for Helping Students Take Action in Online Courses

51:32 The Power of Consistency in Podcasting

57:39 Balancing Privacy and Authenticity in Personal Branding

You can connect with Amy here (https://www.amyporterfield.com/) and her IG here (https://www.instagram.com/amyporterfield)

Want to launch your own course? Check out Amy’s: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course. 

This episode also features two incredible entrepreneurs, Lisa Ramos and Nika Maples.

Lisa Ramos, the founder of Global Energy Method, she teaches energy healers how to build thriving 6-figure global businesses while gaining the skills, support, and qualifications to lead industry growth. You can connect with Lisa here: https://www.globalenergymethod.com

And Nika Maples, a writer who helps Christian coaches, speakers, and influencers write their books. You can connect with Nika here: https://nikamaples.com/

This show is produced and presented by Circle, where creators turn pro.