Ian Baer, Founder and Chief Soothsayer, has been solving marketing’s greatest challenges for

over three decades. 
He has spent his career helping major brands achieve extraordinary success

and challenger brands box above their weight class in leadership roles with Publicis Groupe,

TBWA, Rapp, Deutsch and others, and was named to Campaign US’ Digital 40 Over 40. A prominent thought leader all aspects of marketing, Ian has spoken at numerous conferences and podcasts discussing trends in consumer behavior. In addition to

founding sooth in 2023, Ian is the brand storytelling practice lead for Kestrel Consultants and

sits on the Ithaca College Customer Experience Board.