How to Build Brands to Disrupt Markets with Maha Abouelenein

Jun 27, 2024

47:23

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📌Check out’s Maha’s upcoming book release “7 Rules of Self-Reliance”. Pre-order her book on Amazon today.

In this opening episode for Season 2, host Seema Alexander, president of Virgent AI, talks with Maha Abouelenein, CEO and founder of Digital & Savvy about how to build brands to disrupt markets and all things in between.

Maha shares her journey from working in corporate roles at companies like General Mills, Google, and Netflix, to starting her own business and becoming one of the top global communication strategist in the world.

She discusses her strategy and experiences in emerging tech fields like mobile, social media, and web3, emphasizing the importance of education and storytelling. Maha also offers practical advice on entrepreneurship, the significance of personal branding for CEOs, scaling service-based companies, and the transformative potential of AI.

Lastly, she highlights key insights from her upcoming book, 'The Seven Rules of Self-Reliance: 'How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future.'

👉 In this episode

(01:07) Meet Maha Abouelenein

(04:30) Maha's Early Career and Move to Egypt

(07:14) Building a Career in the Middle East

(11:02) Entrepreneurial Insights and Tech Communications

(17:35) The Importance of Storytelling and Personal Branding

(22:26) Founding Digital & Savvy

(23:56) Strategic Communications and Training

(24:19) Journey to Entrepreneurship

(24:59) Building the First Client Base

(26:22) Leveraging Cultural Identity

(29:03) Training and Trusting Your Team