Episode 97: Adnan Durrani On Building Halal Brands

Episode #97 Notes

1:00 - What motivated you to start Saffron Road?

4:15 - What does halal mean? And what are the standards and certifiers around it?

8:00 - What was the path to market for your company?

11:20 - What were your biggest challenges getting to market in the first few years?

13:15 - How do you handle naysayers in the halal space?

21:00 - On Saffron Road’s certifications and sustainability standards.

24:00 - What lessons have you learned that you’d share with us?

28:00 - How have you managed through COVID?

32:45 - Tell us about your social impact through the purchases you make?

43:00 - Book Recommendations!

Green Deen, Ibrahim Abdul-Matin, Keith Ellison

Marketing to the New Majority, David Burgos

Halal Branding, Dr. Jonathan Wilson