The Best One Yet
🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.
Apr 21, 2025
Get ready for a deep dive into the perplexing world of tariff fees—how they might change what you see on your receipt. Costco is making headlines with its first successful Kirkland beer launch, shaking up the beverage aisle. The hosts also share insights on the resurgence of corporate mascots, with Jake From State Farm outshining the Kardashians. Plus, an exciting tease about Duolingo's co-founder's upcoming announcement promises to shake up the edtech scene!
22:56
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Quick takeaways
- Tariff fees are set to impact consumer purchasing behavior significantly as businesses pass heightened costs onto shoppers through various labels.
- Costco's successful launch of its Kirkland Signature Lager highlights the company's ability to maintain quality and affordability amidst competitive challenges in the beer market.
Deep dives
Emergence of Tariff Fees
Tariff fees are expected to appear on consumer receipts as a result of increasing tariffs. As manufacturers face heightened costs due to these tariffs, many are opting to directly pass those costs onto consumers under various labels, including the controversial 'Trump fee' and 'Patriot fee.' This trend has caused a surge in consumer spending on big-ticket items as shoppers panic-buy before price increases take effect. The result could lead to a significant shift in pricing structures and consumer behavior as people adjust to seeing these fees on everyday purchases.
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