The Best One Yet 🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.
Apr 21, 2025
Get ready for a deep dive into the perplexing world of tariff fees—how they might change what you see on your receipt. Costco is making headlines with its first successful Kirkland beer launch, shaking up the beverage aisle. The hosts also share insights on the resurgence of corporate mascots, with Jake From State Farm outshining the Kardashians. Plus, an exciting tease about Duolingo's co-founder's upcoming announcement promises to shake up the edtech scene!
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Tariff Fees Are Becoming Political
- Tariff fees are starting to appear transparently on receipts to cover rising costs from trade tariffs.
- These fees will likely be labeled politically, with names like 'Trump fee' or 'Patriot fee,' affecting consumer perception.
Costco’s Kirkland Finally Has Beer
- Costco's Kirkland brand finally has a well-received beer made by Oregon's Deschutes Brewery.
- Deschutes benefited from Costco's reach, scaling their product quickly without spending on marketing.
Mascots Replace Influencers
- Corporate mascots are resurging as brands seek full control over influencers without risks.
- Mascots offer a politically neutral and controllable way to engage customers and avoid controversy.