Hanging a shingle outside your virtual office isn't going to help you get noticed online. Having a message and sharing that message will. But when you're telling yourself stories like, "It's all been said already," or "I hate writing so I just won't create anything," or "I'm not an expert," you're doing yourself and your audience a disservice.

Content (which isn't just blog posts, by the way) is what attracts your audience to you. It's what helps them to get to know you as a person--and people buy from people, not businesses.

You need to put away these five stories and start creating the content that will help your audience get to know you, see you as the expert that you are and eventually buy from you.

Once you've put away those stories, I want you to join me for a free challenge, Ask Your Audience, which I'm running June 22 to 26, 2020. You can sign up below or join the waiting list if you're listening in after June 2020.

Mentioned in This Episode

Episode 8: How to Create a 90-Day Content Plan

EP 274. Learning to Think Better Through Building a Latticework of Mental Models