Is it smarter to win by pointing out your competitors’ flaws or by showcasing your strengths?

In this episode, Ethan and Justin dive deep into this age-old debate, exploring how businesses, politicians, and even individuals use opposition or support to sway opinions. Drawing from examples like fast food chains and social media antics, they reveal when calling out competitors might backfire—and when it could work.

Get ready to rethink how you position yourself in the market and the power of focusing on value over negativity.

What you will learn in this episode:

How criticizing competitors might inadvertently promote them.
How to highlight your strengths without mentioning rivals.
Why humor and subtle jabs can work—but only when done right.
How to turn customer loyalty into your most effective marketing tool.
Why understanding market gaps is better than focusing on competition.

Questions answered:

Is it ever a good strategy to diss your competition?
How can businesses effectively position themselves against rivals?
What are the risks of directly naming your competitors in ads?
How do brands like Wendy’s or Nando’s use humor to their advantage?
What lessons can business leaders take from political campaigns?

Join Ethan and Justin as they unpack these critical insights and explore how to build a brand that stands out—without tearing others down. Subscribe, leave a review, and share this episode with someone who needs to hear it!

The Big Suey: Stan Van Frozen