Round Table China

Is online dating dis-app-earing?

5 snips
Feb 21, 2025
Young people are moving away from dating apps in favor of genuine, face-to-face connections, especially in the U.S. Meanwhile, China's dating apps continue to thrive, adapting to changing preferences among Gen Z users. The pandemic initially boosted app usage, but now users are seeking more authentic interactions. Innovations like AI are reshaping these platforms, promising safer and enhanced matchmaking experiences. As the landscape evolves, what does the future hold for finding love in this digital age?
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ANECDOTE

Early Online Dating

  • Match.com was one of the first online dating sites, initially perceived as cheesy and unsafe.
  • It gained acceptance slowly, then exploded in popularity during the COVID-19 pandemic.
INSIGHT

Post-Pandemic Decline

  • Despite a surge during the pandemic, dating app usage is declining, especially among Gen Z.
  • This trend is evident in both the US and the UK, with major apps like Tinder, Hinge, and Bumble losing users.
INSIGHT

Gen Z and Rejection

  • Gen Z, having grown up with social media, is more sensitive to online rejection than older generations.
  • This fear of rejection, combined with the pressure for online validation, contributes to their decreased dating app use.
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