Why Beauty Ecommerce and Beauty Tech Are So Attractive (228)

This week’s podcast is about why I like beauty ecommerce. And beauty tech.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to the Tech Tours.

There are five points.

• An attractive space. With lots of interesting consumer behavior.
• Premiumization
• Fragmentation and changing competition
• Innovation and Digital Disruption
  • Lots of dimensions for digital to impact. 
    • Content (think TikTok). Also education.
    • Experiential
    • Social
  • Plus hardware and science innovation
• Data driven Personalization

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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