Let's Appreciate The $2 Billion Dollar Story of Bluey
May 14, 2024
Explore the fascinating journey behind Bluey, from its humble beginnings to becoming a $2 billion franchise. Discover how creator Joe Brum navigated early skepticism, leveraging partnerships with networks like the BBC. Dive into the contrast between Bluey's heartfelt storytelling and data-driven kids' media. Learn about its immense merchandise success, the impact of Disney's involvement, and the show’s cultural phenomenon. Reflect on the emotional depth of episodes and the potential challenges ahead as the team faces aging voice actors and creative pressures.
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Humble Creator Origins
- Joe Brum created Bluey from his life as a dad and wanted an Australian version of Peppa Pig to show what parenting felt like.
- He produced a test clip in 2016 and shopped it around before ABC and BBC Studios funded the pilot and first season.
Funding vs. Creative Control
- BBC Studios and ABC teamed up to fund Bluey's first season with BBC securing distribution and merchandising rights.
- Ludo Studio retained creative control, which helped the show become an immediate hit on ABC's streaming service.
Quality Beats Pure Metrics
- Bluey succeeds by respecting both kids and adults rather than optimizing purely for engagement metrics like Cocomelon.
- Data-driven franchises prioritize watch time, while Bluey's creator prioritizes authentic child experiences and storytelling.
