By 2020 the esports industry could reach $5 billion. We wrap up SXSW Week by talking with Macy Mills, head of business development at Gameinfluencer. She discusses the connected world of sports and esports, why leagues like the NBA are investing in the next generation of games, and how opportunities abound for the likes of Netflix and Hulu. Plus, we share a little something from Prinz Grizzley and his Beargaroos.
