366. Video Marketing & the StoryBrand Framework w/ Orlando Gomez
May 18, 2023
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In this podcast, Orlando Gomez, an expert in video marketing and the StoryBrand Framework, discusses the intersection of video marketing, psychology, and the importance of authenticity. They share practical tips for psychologists to create engaging videos, emphasize the slow build of video marketing, and cover common mistakes to avoid. Overall, the podcast highlights the benefits of video marketing and the value of being authentic in connecting with audiences.
Video marketing provides a deeper connection with audiences through visual and auditory elements.
Authentic and valuable content in videos helps build trust and attract potential clients.
Testimonial and staff interview videos can showcase real experiences, reinforce expertise, and humanize the business.
Deep dives
The Importance of Video Marketing
Video marketing is crucial in today's digital landscape. It is preferred by algorithms and consumers, making it an effective way to reach and engage with your audience. Videos stimulate viewers through visual and auditory elements, creating a deeper connection compared to plain text. Leveraging storytelling techniques and offering valuable content can help establish trust, build your brand, and attract potential clients. Videos should be authentic, clear, and concise, focusing on addressing the challenges and needs of your audience.
Getting Started with Video Marketing
To get started with video marketing, simply grab your smartphone and introduce yourself to your audience. Be authentic and let your personality shine through. Share tips and insights related to your field that provide value to your viewers. Social media platforms like Instagram, Facebook, and LinkedIn are great places to share your videos and start building your online presence. As you gain more experience and confidence, you can consider more structured video shoots, such as testimonials from clients or interviews with staff members, which can be used on your website or other platforms.
The Power of Testimonials and Interviews
Video testimonials from satisfied clients, colleagues, or even staff members can be incredibly powerful in building trust with your audience. These videos showcase real experiences and reinforce your expertise and credibility. Interviews with staff members can also be effective in demonstrating your company culture, humanizing your business, and showing potential clients that they will be well taken care of. Proper planning and scripting are essential to ensure that these videos align with your goals and message.
Using Video on Your Website
Including videos on your website is a great way to engage visitors and provide them with more in-depth information. While selfie videos may be suitable for social media, your website should feature more professional content. Consider including testimonial videos, guide videos that walk viewers through your process or solutions, and explanatory videos that clarify complex concepts in a clear and concise manner. These videos should be engaging, visually appealing, and highlight the benefits of choosing your services.
Avoiding Common Video Marketing Mistakes
When it comes to video marketing, it's important to strike a balance between creativity and clarity. Don't overcomplicate your videos or sacrifice your message for the sake of creativity. Keep your content simple, clear, and focused on delivering value to your audience. Avoid using technical language or industry jargon that may confuse viewers. Instead, aim for empathy and authenticity, addressing the specific challenges and needs of your target audience. By staying true to yourself and your message, you can create impactful and effective videos that resonate with your audience.