The Innovative Agency 175. Leveraging Your Data to Stay Ahead of the Curve, with Marcel Pettipas
Intro
As an agency owner, you certainly collect data — but are you leveraging that data to fully empower your agency? Even if your agency has doubled in size recently, if you are not making money, something is missing. In this episode of The Innovative Agency, Marcel Pettipas explains how agency owners can start using their data to gain more insights into their business and get ahead of the curve.
What you will learn in this episode:
- How to empower your agency using key data points
- The best ways to leverage financial reporting data in an agency
- How to share financial data with team members in an effective way
- The difference between “revenue” and “agency gross income (AGI)” and why it’s important
- How time tracking can be leveraged to collect more information about your business
- How to bill customers based on perceived risk and value
Bio
Marcel Pettipas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business.
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