Keith interviews Jon Brady, President of Midtown Athletic Club. Driven by a commitment to inspire others to transform their lives, Jon has championed the creation of an Athletic Club made true third space—a place where people are seen as human first through authentic interaction. As Jon often says, “Whatever we do, let’s do it on purpose.” In this episode, he shares the pivotal leadership decisions that reshaped Midtown Athletic Clubs into an Org Health powerhouse, as well as recalls some golden stories from his journey with Table Group. We go deep on team size, meeting cadence, company purpose and values and leaning into a clear strategy that truly differentiates Midtown in the eyes of their members.