Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode is a must-listen!

Chapters:

00:00:00 – Welcome to the Perpetual Traffic Podcast!
00:00:39 – Join Our Telegram Group: Get the Inside Scoop
00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro
00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed
00:09:12 – The Birth of Viewability: Tom's Origin Story
00:11:34 – High-Risk, High-Reward: Performance Partnership Model
00:14:07 – Building Trust and Delivering Results
00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies
00:19:23 – ChatGPT's Impact on YouTube Search Habits
00:22:15 – Cracking the CPM Code
00:25:38 – The Long-Form Ad Advantage: Strategy for Success
00:28:42 – Decoding YouTube Analytics
00:31:48 – The Cornerstone VSL: Killer Video Sales Letters
00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy
00:38:29 – Act Two Unpacked: Problems and Solutions
00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos
00:43:40 – Act Three Finale: Delivering Solutions and Building Trust
00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success
00:58:23 – Tom's Reflections: Becoming a Video Marketing Master

LINKS AND RESOURCES:

PT on Telegram
Tom Breeze on PT
Average Percentage Viewed
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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