Gross commission income (GCI) is the gold standard of comparison in the real estate world. While that makes things easy to benchmark, it's the wrong metric to look at for your business. Today, Garrett and Matt talk about net income and why that is the number you should be focused on. Sounds like common sense, but volume and GCI seem to dominate everything from awards to rankings. If you are looking to compare, make sure you have the right perspective.
