Business Leader Skin + Me: James Mishreki on scaling a UK skincare phenomenon
Jan 20, 2026
44:55
James Mishreki is the founder of the UK-based, fast-growing skincare brand Skin + Me. In this episode Mishreki discusses with host Richard Harpin his unconventional entrepreneurial journey. It began in childhood with selling copied CDs at school and included a stint as a professional poker player, a role he credits with building his resilience. The conversation explores how Skin + Me aims to disrupt a £140bn beauty and cosmetics market plagued by a 55% customer dissatisfaction rate. Mishreki details his company’s innovative personalised subscription model, which provides prescription-grade treatments through a vertically integrated system, including their own pharmacy and factory. Mishreki shares his philosophy on "rejection training" and explains why he transitioned from CEO to Chairman to focus on his core strengths.
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