995: Emily Eldh Owner of The Muffin Drop

Emily Eldh is the Founder and Owner of The Muffin Drop. Emily learned in her teens that she has an autoimmune disease that was worsened by her diet. She then realized how powerful food as medicine can be, and started creating a diet for herself that healed her. She began making planet-based, gluten-free food options, most-famously her homemade muffins, and started to sell them out of her parents home in Connecticut in 2021. The journey started with the hit banana chocolate chip mini muffin and she has since added many more flavors and does pop ups, wholesale, and nation-wide shipping - all this in under 2 years!

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Favorite success quote/mantra:

• "You miss 100% of the shots you don't take."

In this episode with Emily Eldh we will discuss:

• The benefits of learning from YouTube channels
• Glute-free recipes
• Food as therapy and healing
• Marketing on Instagram to start your business
• Social media marketing
• Pop ups
• Whole sale

Today's sponsor:

Ovation - Do you want real-time feedback from your guests instead of 1-star reviews? Ovation uses a 2-question, SMS-based survey, and frictionless integrations with online ordering platforms and other tools to enable restaurants to easily resolve guest concerns in real-time, get more 5-star reviews, discover insights to improve, and drive revenue. Unstoppable listeners who sign up will get$100 off their set-up fee! Visit ovationup.com/unstoppable to learn more.

1Huddle - 1Huddle is a coaching and development platform using quick-burst mobile games to more quickly and effectively level up and fire up your workforce. With a mobile-first approach to preparing the modern worker, a library of 3,000+ quick-burst skill games, and the option to instantly create personalized content – 1Huddle is changing the way restaurants develop their workers by transforming traditional manuals and videos into deceptively simple, highly effective mobile games proven to level up workers quickly.

Key clients include Loews Hotels, Novartis, Madison Square Garden, Yum, FB Society, Hakkasan, TAO Group, and the Dog Haus.

Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more.

Knowledge bombs

1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
   • Strength
2. What is your biggest weakness?
   • Over-thinking
3. What's one thing you ask or look for when interviewing/growing your team?
   • Honesty
4. What's a current challenge? How are you dealing with it?
   • Making my product shelf-stable
5. What is one book you think will make us a better person or restaurant owner?
   • The Almanac of Naval Ravikant by Eric Jorgenson
   • GET THIS BOOK ON AUDIBLE
6. What's one piece of technology you've adopted within your restaurant walls and how has it influence operations?
   • TikTok
7. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
   • Make others feel heard
   • Create something that creates positivity
   • Lead by example and be honesty

Contact:

Instagram: @themuffindrop

Website: https://themuffindrop.com/

Thanks for listening!

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Huge thanks to Emily Eldh for joining me for another awesome episode. Until next time!

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