550: Chad Collins | How LEGOS Built His Business

Who knew that loving LEGOS as a kid could lead to world-class success! Chad Evan Collins is an American entrepreneur. He is an inventor, author, speaker, podcast host, active philanthropist, and a staunch LEGO fanatic.

His event production company produces nationally acclaimed family events that include Brick Fest Live, a LEGO Fan Experience & Comic Con for Kids and he currently holds the Guinness World Record for selling the most tickets to an event for a single video game. Chad is also the host of the Marketing On Demand Show, a podcast that focuses on marketing strategies that are working right now to grow online businesses.

Let’s dive right into the episode and learn from Chad how LEGOS actually built his business and how it informs the way he works today.

Things you will learn in this episode: 

[00:01 - 07:35] Opening Segment 

• Sponsored ad
• I introduce today’s guest Chad Collins
• Entrepreneur & Founder of Collins Commerce Inc
• LEGOS fanatic 
• Video Game events
• Featured in “Crushing It” 
• Thought leader within text message marketing
• Be sure to check out guestio.com and start booking
• Chad gives us some background to his story 
• Far from the top of the class
• Accepted to Penn State but left to do his own thing 
• Hard time knowing what to pursue 
• Interest in IT
• Graduated computer science top of the class

[07:36 - 22:09] LEGOS Built My Business

• Chad shares about his early career 
• Bringing high company skills into a startup
• Learning the frameworks that work
• Chad’s experience at the startup 
• Parking industry 
• Recruited from networking 
• Left to start on YouTube 
• Starting the YouTube Channel
• Inspired by LEGOS
• Caught on quick
• Becoming eligible for monetization 
• Starting LEGOS events
• Creating a convention in the Philly market 
• Sold 5,000 tickets the first weekend through local deals
• Working backwards from the perfect outcome
• A word from our sponsor

[22:10 - 29:47] Marketing On Demand

• Chad talks about his venture into marketing 
• The effects from Covid
• Success from text messaging 
• Working through the network 
• Getting asked for help 
• Marketing On Demand 
• Frequency and what you’re saying 
• The vision for 2021 
• Predicting hosting live events starting in September
• Events scheduled into next year 
• Utilizing a passion for marketing 
• Chad shares his marketing strategies 
• Awareness based meets response based 
• ‘Scurgency’ 
• Chad shares his experience in podcasting 

[29:48 - 37:48] Closing Segment

• Who you know or what you know?
• The relationships and people you meet along the way
• We already all have something we know 
• The amplifier 
• Relationships that led to success?
• Chad’s Superbowl story 
• Eagle’s Autism Foundation 
• ThE RaNDoM RoUnD
• How to reach out to Chad
• Links below
• Final words 

Tweetable Quotes: 

“If you can manage a project, no matter what the project is, if you start with, in your mind’s eye, what the perfect outcome will be, and then work backwards from there, that’s always been my go-to.” - Chad Collins

“I genuinely believe that every business should be leveraging text message marketing.” - Chad Collins

“The way I define marketing on demand is where awareness-based marketing meets response-based marketing.” - Chad Collings

Resources Mentioned: 

• Marketing on Demand Show

Connect with Chad on LinkedIn and Instagram and text ‘DEMAND’ to 90851 to get your free marketing guide! Visit https://www.chadevancollins.com/ to learn more. 

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