Full-Funnel B2B Marketing Show
Episode 113: How To Run Marketing & Sales Alignment & Sync Meetings with Stapho Thienpont
Jun 12, 2023
01:01:20
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
To make marketing and sales work together, make sure youβve scheduled these 4 sync meetings.
1. ππππ€π₯π² π£π¨π’π§π πππ¦π©ππ’π π§π¬ π«ππ―π’ππ° π¦ππππ’π§π .
Agenda:
- Leading indicators report for every joint campaign
- Wins: what moves us forward?
- Challenges: whatβs holding us back?
2. πππ π¬π²π§π & π«ππ―π’ππ° π¦ππππ’π§π π¬.
Agenda:
- Leading indicators report
- Target account engagement, updates, and insights collected
- Next actions per account
- What accounts should be removed from the program
- What accounts should be added to the program
3. Quarterly sales & marketing planning.
Agenda:
- Sales pipeline velocity review
- Revenue report
- Retrospective of all joint campaigns
- Next quarter planning: goals and metrics
4. πππ πππ«π€πππ’π§π & π¬ππ₯ππ¬ ππ₯π’π π§π¦ππ§π π¦ππππ’π§π .
Depending on the maturity of your organization, host this meeting at least twice a year.
Agenda:
- Goals, challenges, and bottlenecks company currently faces
- Key initiatives and priorities
- Target markets and market segments
- ICP including
- Target verticals,
- Buying committee structure
- Account qualification and segmentation criteria
- Firmographics
- Buyer journey and actions to address it: from business and demand triggers to decision-making.
- Positioning and value proposition
--
There are multiple reasons why marketing and sales donβt work together. But one of them is not having a regular cadence of sync & campaign review meetings with a clear agenda.
Define core joint campaigns.
Create a clear agenda.
Make sure both teams come prepared.
This always leads to innovation and practical solutions to drive revenue.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont ΠΎn Linkedin: https://www.linkedin.com/in/stapho/
To make marketing and sales work together, make sure youβve scheduled these 4 sync meetings.
1. ππππ€π₯π² π£π¨π’π§π πππ¦π©ππ’π π§π¬ π«ππ―π’ππ° π¦ππππ’π§π .
Agenda:
- Leading indicators report for every joint campaign
- Wins: what moves us forward?
- Challenges: whatβs holding us back?
2. πππ π¬π²π§π & π«ππ―π’ππ° π¦ππππ’π§π π¬.
Agenda:
- Leading indicators report
- Target account engagement, updates, and insights collected
- Next actions per account
- What accounts should be removed from the program
- What accounts should be added to the program
3. Quarterly sales & marketing planning.
Agenda:
- Sales pipeline velocity review
- Revenue report
- Retrospective of all joint campaigns
- Next quarter planning: goals and metrics
4. πππ πππ«π€πππ’π§π & π¬ππ₯ππ¬ ππ₯π’π π§π¦ππ§π π¦ππππ’π§π .
Depending on the maturity of your organization, host this meeting at least twice a year.
Agenda:
- Goals, challenges, and bottlenecks company currently faces
- Key initiatives and priorities
- Target markets and market segments
- ICP including
- Target verticals,
- Buying committee structure
- Account qualification and segmentation criteria
- Firmographics
- Buyer journey and actions to address it: from business and demand triggers to decision-making.
- Positioning and value proposition
--
There are multiple reasons why marketing and sales donβt work together. But one of them is not having a regular cadence of sync & campaign review meetings with a clear agenda.
Define core joint campaigns.
Create a clear agenda.
Make sure both teams come prepared.
This always leads to innovation and practical solutions to drive revenue.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont ΠΎn Linkedin: https://www.linkedin.com/in/stapho/
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